CEO and co-founder, Jamien McCullum has brought "Apptivism" to the public eye. Since its inception, McCullum has been keen on ensuring Vermouth is a different type of business. The integration of philanthropy and business strategy is the concept behind "Apptivism" and McCullum intends to inspire change. With the announcement of the company's partnership with Planned Parenthood, many have rallied around the app's pledge to donate $1 for every download. The Seattle-based company Glassybaby has also agreed to match the first $50,000 raised by Vermouth through their White Light Fund.
We will continue to look forward to the work that McCullum and his team have in store for us in the coming months!